The positives and negatives of organisations using mass media. The positives can be a huge viewer base, quick spread of information and makes it easy for your viewer base to comment and give feedback.
Some negatives of using social media as an organisation are it is impossible to redact statements or information before people see it, if customers are disgruntled they can make a scene on social media which can quickly snowball and it can also lead to miscommunication or confusion.
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